As a home oven pottery collection owner, you might feel it is difficult to sell something you have made in the comfort of your house. You might feel it isn’t as good as pottery ware created at a professional studio. However, depending on your skill, a home oven pottery collection can be on par with professionally created pottery ware. So, how would you market and sell your home oven pottery creations? Keep reading to find out the details!
Start By Creating A Dedicated Page On Social Media
You can start small if you do not have the budget to create a website dedicated to your home oven pottery business. Create a dedicated page for your home oven pottery on various social media websites such as Facebook, Instagram, Twitter, etc. Make sure you upload posts related to your artwork and promote the same on a daily basis. Try to reach out to your followers to see if they would be interested in purchasing your artwork. Social media can fuel your business and help you sell your pottery ware without the need for a dedicated website.
Find Out Your USP
The pottery world, too, is very competitive when it comes to selling your art. However, the key to getting good sales is to know your USP. Ask yourself, what is about your pottery ware that makes it different from others? When you make pottery at home, it is very different from factory-made artwork that is made in bulk. Each piece you create is unique as it is handmade. Plus, you can also provide customization options if your customers need them.
Don’t Fear Losses
When trying to sell home oven pottery ware, just like any other business, there are bound to be some losses. Rapid growth and success from day one sounds good only in the books. If you are great at crafting pottery pieces, marketing them to your target customer will take some time. Getting your initial few customers is the hardest. However, once you achieve this milestone, you will progress. Depending on your approach, the growth can be slow or fast.
Learn From Others
They say learning never stops, and the same holds true for home oven pottery ware. Even if you know the best ways to work with air-dry clay or polymer clay, you can always experiment with traditional clay variants such as earthenware, stoneware, or porcelain. Among these, earthenware clay is the easiest to start with. The Bastex Low-Fire Earthenware Clay is a great choice when you are in your learning phase. Its non-toxic formulation is perfect for home use and can be used for different types of crafting projects.
Set Up Your Booth In Flea Markets
A great way to market your home oven pottery pieces locally is by setting up booths in local flea markets, festivals, or roadside sales. This is especially perfect for pieces that you have had lying in your storage for quite some time.
Plan Out Your Expenses And Profit Margin
When working on a pottery project at home, we often disregard the fact that electricity bills and equipment costs should also be factored in when determining our expenses. Even if your oven is second-hand or one that you already had at your home, factor its cost into the profit margin. Because you plan on selling your artwork, purchasing in bulk would be a great idea. So, factor in everything from the cost of the clay, the tools, equipment, and, most of all, your time.
Connect With Social Media Influencers
A great way to expand your reach to potential customers today is to focus on influencer marketing. Find out influencers on social media like YouTube, Instagram, or Facebook that work in a niche similar to yours. You can either pay them to promote your home oven pottery ware or work on a barter system by giving them freebies in exchange for a review. This will help you increase your presence online and enhance your business’ visibility.
Conclusion
Remember, even if you do not see good sales in the initial few months, do not be heartbroken. With time, effort, and consistency, you can surely sell your home oven pottery ware and even make a living out of it.
